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Men’s Underwear: Choosing a Color That Works for You

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When you put on your underwear, does it say something about your personality? How about your mood? Men’s underwear comes in an  ever-growing array of styles, but one of the most overlooked aspects of underwear is color.

Choosing the right color will help you feel better, change your mood and even add a bit of playfulness to your attire.

Colors and Feelings

Do colors really evoke emotion? This is a concept that has not been thoroughly studied, yet there is work being presented in the psychology of color that shows emotions are tied with color. In fact, marketers and interior designs have learned that colors have a way to add emotion to a room or an advert.

For example, light blue street lights were installed in a neighborhood that was high in crime. The light blue colored lights lowered the amount of crime in the neighborhood. Why? This is a color that is known to be calming.

A color, such as red, is shown to cause people to react with speed and force.

All of these color theories and concepts can be used when picking the right men’s underwear for you.

Let’s take a look at the most common colors and why these colors may be the right choice for you, or why you shouldn’t choose them.

Common Color Choices in Underwear


Black is the perfect choice for men. Why? The color black is mixed with emotions and will never go out of style. Black is also a great choice because it matches every color, so you can slip them on without a second thought of how you look.

The color itself is known to exhibit:

  • Power
  • Strength
  • Elegance
  • Authority

Formal, yet sexy, black is one of the colors that you can wear today or in 50 years – it never goes out of style. A timeless classic, black is also elegant when worn and exhibits mystery, authority and power. You can be the formal dresser or add a bit of a seductive vibe when wearing black undies.


The cool color spectrum is made up of blue variants. When you choose blue, it’s calming and relaxing. When wearing this color, a person will see:

  • Intelligence
  • Loyalty
  • Conservatism

It also depends on the darkness level of the blue. A dark navy blue will be much like black in the emotion department, yet a lighter blue will show that you’re calming, relaxed and loyal. Be careful when choosing new blue colors because they can go out of style quickly.


Another cool color. Green is known to show growth and harmony. This is the color of money, so natural excitement and success follow with the color. Calm and peaceful, the shade of green you wear will change the emotions and look of green much more than other colors.

A neutral shade of green will produce feelings of:

  • Growth
  • Harmony
  • Balance
  • Calmness

However, if you choose neon green, you’ll quickly turn a calm color into one with more vibrancy. Neon colors show playfulness and fun.


Passion, sex, love and power are all felt when a person sees red. This is a very strong color and not one that looks great on every man. With that said, red is a power color that attracts attention and is definitely something that can be worn on those special occasions.

Red exhibits:

  • Love
  • Passion
  • Sex
  • Energy
  • Power
  • Determination

Red is one of the most famous colors when it comes to “wowing” a woman and can be very playful.


White is just like black in the sense that it is a color that can be worn forever – it’s evergreen. Innocent, calm and pure, white is the perfect choice for purity and can be very stylish with a tight fitting boxer.

White expresses:

  • Purity
  • Innocence
  • Calmness
  • Perfection

The only word of caution when wearing white is that this color shows dirt more than any other color. If you’re going to the gym or going to be sweating a lot, white is a color that you may not want to wear.

Colors and Skin Tone

Instead of listing more colors, now is a great time to look at a person’s skin tone and the colors that are a perfect accent.

Pale Skin

  • Brown
  • Light Blue
  • Off-White
  • Bold Blues
  • Beige

Medium Skin

  • Beige
  • Deep Reds
  • Dark or Royal Blues
  • Black

Dark Skin

  • White
  • Pink
  • Light Blues
  • Grays
  • Khaki

When shopping for men’s underwear, choose a color that complements your skin tone and help accentuate the feelings and emotions the color exhibits. Obviously, not all of the colors will work well for every skin tone. For example, here are colors to avoid for the various skin tone types:

Pale Skin

  • Pink
  • Red
  • Orange
  • Yellow
  • Purple

Medium Skin

  • Olive/Light Green
  • Dark Browns
  • Bright Reds

Dark Skin

  • Black
  • Brown
  • Magenta
  • Turquoise

It’s never a good idea for a pale man to wear pink undies. Unfortunately, there will be too much of a contrast, and the person’s pale skin will look more exaggerated than normal. Knowing which color your skin tone is and how to perfectly work off of these colors is one of the most important aspects of choosing the right men’s underwear. There is a science behind the colors that you choose, and picking the wrong color may give off the wrong feelings or emotions.

So, have you been wearing the wrong color all along? It’s time for a change!

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